Digital Identity /Web Design /Webflow Phase one / Ongoing
Youth Radio
Reintroducing a youth-led media platform
ScopeIdentity redesign · Audience research · Content hierarchy · Figma wireframes · Webflow build
Visual designer with 20+ years translating brand values into apparel graphics, products and, more recently, responsive websites.
My background is in turning brand strategy into clear visual systems across collections, graphics and products. I now apply that same approach to websites: organizing content and shaping identity, hierarchy and user journeys through research, Figma, Webflow and responsive design.
Selected work
04 Projects Product Design /Information Architecture /UI and UX Internal web-app design
Grove by Sutter Health
A clear, usable internal teaching-platform web app
ScopeProduct design · Information architecture · Navigation · Responsive UX
Seasonal Print Direction /Apparel Graphics /Product Application Case Study
G-Star RAW
Building a Commercial Print Category
ScopeSeasonal print direction · Apparel graphics · Product application
Brand Analysis /Cultural Research /Seasonal Design Alignment Process Study
The North Face
Connecting Brand Heritage with Emerging Cultural and Design Directions
ScopeBrand analysis · Cultural research · Seasonal design alignment
Philosophy
My goal is to make every element serve a purpose. I’m interested in how graphics, materials and visual details work together to tell a brand’s story.
About
I live in the San Francisco Bay Area with my wife and son. I’ve also lived in London, Italy, Sweden and the Netherlands. Those experiences continue to shape how I see design.
Skills
- Web & Digital Design
- Apparel Graphics
- Textile & Print Design
- Seasonal Direction
- Brand Interpretation
- Art Direction